21PM is committed to protecting the privacy of your personal information. This statement applies with respect to the information that we collect from our Web site, located at 21pm.com (the "Web site" or the "site"). Amendments to this statement will be posted at this URL and will be effective when posted. Your continued use of this site following the posting of any amendment, modification, or change shall indicate your acceptance thereof. If, at any point, we decide to use your personally identifiable information in a manner different from that stated at the time it was collected, we will notify you by e-mail. You will have a choice as to whether or not we use your information in such a manner. Information Collected A. Personally Identifiable Information We gather personal information about you when you register with us and when you sign up for events. This personal information may include among other things, your name, address, email address, phone number, interests, preferences, and zip code. We may also receive some information about you from other sources and may add it to your account information. From time to time we may acquire customer or user lists from other parties so that we may invite new people to visit the site. We may also collect personally identifiable information about you in the following manner: 1. Surveys From time to time our Web site requests information from users via Web surveys. Participation in these surveys or contests is completely voluntary and you therefore have a choice whether or not to disclose this information. Information requested may include demographic information (such as zip code, age level), and information that can personally identify you. Survey information will be used for purposes of monitoring or improving the use and satisfaction of this site. 2. Communications We may send you communications via e-mail, which contain important information about 21PM and its activities, including information about our Web site. You will not able to automatically unsubscribe from these service announcements. We will, however, remove you from the listing at our earliest convenience, if we receive from you a formal request to do so via a separate e-mail. B. Non-Personally Identifiable Information We collect non-personally identifiable information about you in a number of ways at several different points on our Web site, including tracking your activities through your IP address, computer settings, or most recently visited URL. We use software to analyze trends, administer the site, track user movement, and gather broad demographic information for our aggregate use. Information collected is not linked to personally identifiable information about you. Information Use We are the sole owner of the information collected on this site. We will not sell, share, or rent this information to others in ways different from what is disclosed in this statement. A. Our Use We may use your information in a number of ways, including to contact you, to improve the content on the site, and for marketing and promotional services. B. Sharing Any information we collect (including personally identifiable information) may be shared with our affiliates or any third parties, including companies that perform services for us and companies with which we have a relationship. We may share your personal information with unrelated companies so that they can directly market their products or services to you if we feel that a company offers products or services that we believe may be of interest. We also may provide you with the opportunity to sign up on our Web site to receive email offers from such companies. Additionally, we may share any information when we believe it is necessary to comply with any law or to protect or to protect our interests or property, including when we have a good faith belief that such action is necessary to comply with a judicial proceeding, court order, or legal process served on us or on our Web site. In the event some or all of the business assets of 21pm are sold or transferred, we may transfer the corresponding information about out users. Links This Web site contains links to other sites. We are not responsible for the privacy practices or the content of such other sites. We encourage you to be aware when you leave our site and to read the privacy statements of each and every Web site you visit. This privacy statement applies solely to information collected by this Web site. Cookies When you view our Web site, we may store some information on your computer in the form of "cookies" or similar files. Cookies are used to store information that is specific to a user via the user's Web browser by creating a file on the user's hard drive that stores the information. We use cookies to deliver content specific to your interests and to prevent you from having to reenter all your registration data at each connection. Security Our Web site has security measures in place to protect the loss, misuse, and alteration of the information under our control. While there is no such thing as "perfect security" on the Internet, we will take all commercially reasonable steps to protect your personal information from disclosure. Update If your personally identifiable information changes, or if you no longer desire our service, we provide a way to correct, update, or delete your information by the following means: Visit the "Contact Us" section of the Web site and follow the appropriate instructions Questions or Comments If you have any questions about this privacy statement, the practices of this Web site, or your dealings with this Web site, you can contact us at: master@21pm.com